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Serge Rusak : About Rusak...Future needs not be predicted ; it must be created …Good ideas have no age, they only have a future…Creativity is a question of curiosity . To make it simple, I think one only needs to open his eyes on what’s around him, and observe the world to be inspired. It influences human’s mind and initiates ideas that design transforms in concepts of its age, using appropriate technologies.
Personally, it allows me to approach design in a very intuitive way, in an attempt to be receptive to the dialogue between emotions and technology, so that, at the end, the daily contact with my products overcomes these considerations and goes back to the essence itself of their use. Design (at least, mine) tends to reposition the human being in the center of creation, the objects then becoming natural extensions of the human body.My creations tend to describe a fonctional emotivity, full of culture and traditions; however oriented towards the human being’s future ; indeed, products need more than perfect functionality and ergonomy, they need poetry. Through aesthetical values, of forms or of materials, I try to suggest that my product is an object with which I can interact, and not fear…
