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A cocktail usually contains one or more types of liquor and flavorings and one or more liqueurs, fruit juices, sauces, honey, milk, cream or spices, etc. The cocktail became popular with Prohibition in the United States. During Prohibition the art of mixing drinks became more and more important to mask the taste of bootlegged alcohol. The bartenders at a speakeasy would mix it with other ingredients, both alcoholic and non-alcoholic. After the repeal of Prohibition, the skills developed in illegal bars became widespread and heralded the golden era of the cocktail, the 1930s. One of the oldest known cocktails, the Cognac-based Sazerac, dates from 1850s New Orleans, as many as 70 years prior to Prohibition.Until the 1970s, cocktails were made predominantly with gin, whiskey or rum, and less commonly vodka. From the 1970s on, the popularity of vodka increased dramatically, and by the 1980s it was the predominant base for mixed drinks. Many cocktails traditionally made with gin, such as the gimlet, or the martini, may now be served by default with vodka.Before the 1800's most beer was really "Ale."1810 Munich establishes Oktoberfest as an official celebration.1830's Bavarians Gabriel Sedlmayr of Munich and Anton Dreher of Vienna developed the lager method of beer production.1842 the first golden lager is produced in Pilsen, Bohemia.In the mid-19th Century (1850's) German immigrant brewers introduced cold maturation lagers to the US (Anheuser-Busch, Miller, Coors, Stroh, Schlitz, and Pabst roots begin here).The modern era of brewing in the US began in the late 1800's with commercial refrigeration (1860), automatic bottling, pasteurization (1876), and railroad distribution.1870's Adolphus Busch pioneers the use of double-walled railcars, a network of icehouses to make Budweiser the first national brand.1876 Pasteur unraveled the secrets of yeast in the fermentation process, and he also developed pasteurization to stabilize beers 22 years before the process was applied to milk.1880 there are approximately 2,300 breweries in the US.1890s Pabst is the first US brewer to sell over 1 million barrels in a year.1909 Teddy Roosevelt brought over 500 gal. of beer on safari in Africa.1914 commercial competition drives the number of operating breweries down to 1,400.1933 Prohibition ends for beer (April 7).1935 only 160 breweries survive Prohibition.1935 the beer can is introduced (American Can Co. & Kreuger Brewing).1938 Elise Miller John heads Miller Brewing for 8 years as the first and only woman ever to run a major brewing company.1965 Fritz Maytag purchases Anchor Brewing Co.1966 Budweiser is the first brand to sell 10 million barrels in a year.1976 New Albion is the first in the rebirth of brewpubs and microbreweries in the US opening in California.1988 Asahi Super Dry (Japan) introduces new beer category (soon to follow is Michelob Dry).1991 the US produces 20% of the world beer volume (world's largest).1992:1) The US beer industry produced & sold 2.62 billion cases of beer.2) Estimated per capita consumption was 22.7 gallons (ranked 13th worldwide).3) Beer drinkers consumed 5.89 Billion gallons, enough to fill the Houston Astrodome over 12 times or 330 oil tankers.4) Five brewers produced 89.4% of domestic product:a) Anheuser-Busch (A-B), 44.5%b) Miller Brewing, 21.8%c) Coors, 10.4%d) Stroh, 7.4%e) G. Heileman, 5.3%5) The world's largest combined-site brewer was A-B, at 1.166 Billion cases.6) The world's largest single-site brewery was Coors Brewing, Golden, Colorado, at 272 Million cases.1993 US retail beer sales exceed $45 Billion.First half of the 1900's beer was associated with men, blue-collar workers, college students, and mainstream sports enthusiasts.Late 1900's beer had a different image and cultural function, with growth in popularity among a more diverse share of the population.
Imported from England, Bass pale ale is a full-flavored beer with more than 200 years of brewing history. Bass so inspired Napoleon Bonaparte that he sought to build a Bass brewery in France, and it is said that Edgar Allan Poes nightmarish stories were recharged with a pint of Bass. Other famous devotees range from the artist Eduardo Manet to the American cowboy Buffalo Bill. The British ale was also chosen for catering aboard the Titanic, and 500 cases still sit on the floor of the Atlantic. Its all about the beer. Imported from Holland, Heineken has been the world standard for beer since 1886. The most international brand of beer, Heineken a lager in the pilsner style best known for its rich, golden color and full-bodied taste that is crisp with a good bite. Its fresh and fruity yeast aroma and mildly bitter grassy taste enhances drink ability and makes it a wonderful companion to pasta with cheese or white sauce, ham, sausage, and smoked meat or fish. Gerard Adriaan Heinekens adoption of the bottom-fermenting brewing process, in combination with the use of the best raw materials, gives Heineken lager a distinctive European taste. Guinness is a dry stout that originated in Arthur Guinness's St. James's Gate Brewery in Dublin, Ireland. The beer is based upon the porter style that originated in London in the early 1700s. It is one of the most successful beer brands in the world, being exported world wide. It has spawned many imitators. The distinctive feature in the flavour is the roasted barley which remains unfermented. For many years a portion of the beer was aged to give a sharp lactic flavour, but Guinness has refused to confirm if this still occurs. The thick creamy head is the result of a nitrogen mix being added during the serving process Samuel Adams Boston Lager pours with a short but dense, white head. The body is clear and dark golden in appearance. The nose is full of floral, spicy hops. This continues into the first taste. It has a malty sweetness that finishes with a nice hoppy whack. The bitterness lingers and leaves a refreshed feeling. Grey Goose VodkaWinner of the prestigious World Spirits Championship. Grey Goose Vodka received 96 out of 100 points from the Beverage Testing Institute, and was awarded the only Platinum Medal.Its five-step distillation begins in a copper pot still with a fine selection of the very best grains. Blended with water naturally purified through champagne limestone from the Gent Springs of Cognac, France, Grey Goose is created under the watchful eye of a masterdistiller. Don Julio Anejo This tequila is aged in oak barrels for a minimum of one year. It has a natural golden brown color. It is smooth and rich.clean and dry, with a sweet touch of wild honey. The citrus aroma has hints of lime, grapefruit and mandarin. It is a truly spectacular sipping tequila. Patron Gran Platinum is the world's finest platinum tequila. Patrn++n tequilas are made from premium selected Weaber Tequilana Blue Agave plants. The trimmed heart of the agave plant resembles a large "pineapple". he trimmed agave "pineapples" weigh between 50 to 80 lbs. It takes 8 to 9 years for a premium Blue Agave to mature properly. Jack Daniel The Old no. 7 bottling sells the most and it is available in 130 countries. In 1988 Gentleman Jack Rare Tennessee Whiskey was released, the first new whiskey release in a long time. It is charcoal-mellowed twice - once before it's aged in those charred white oak barrels, and once again four years later before it's bottled. The double charcoal mellowing gives the whiskey a very smooth and elegant character, thus the name. Since 1997 single barrels have been released . Captain Morgan Rum A favorite worldwide, Captain Morgan Original Spiced Rum is the taste that started it all. Mellow aged and enhanced with special fruit flavors, spices and a delicate hint of vanilla for a unique essence all its own. Deliciously different and exceptionally smooth, Captain Morgan Original Spiced Rum has a character as unforgettable as The Captain himself!