Everything Must Go

Everything Must Go is Harlem, New York’s first skate/lifestyle boutique. Offering decks and hardware, plus a range of premium streetwear clothing brands, Everything Must Go will fill a void in a neighborhood where the interest in skateboarding and underground clothing labels has reached a fever pitch.EMG is currently stocking heritage rugby shirts by Canterbury of New Zealand, the eponymous clothing and accessories line by NYC’s premiere female graffiti writer CLAW$, tees by Brooklyn-based newcomer Felony Ring, Stussy, Invisible Man, Coup De Grace, Clae, Peralta Project, jewelry by Gabriel Urist, sneakers by Converse, and the Everything Must Go house label Vigilantee. Skate decks, wheels and equipment will be offered from brands like Alien Workshop,5 Boro, Certified, Blockhead, Shut, ZooYork, Baker, Think, DGK (Dirty Ghetto Kids), Rockstar Bearings,Venture and Hubba Wheels.Located on a historic block on First Avenue between 117th and 118th Streets alongside the original Patsy’s pizza, a bodega and a beauty salon, in the heart of the old-school Italian enclave within Spanish Harlem, Everything Must Go will be cemented in this virtual melting pot of cultures in an ever-blossoming neighborhood. “It’s a New York block,” says owner Bahr Brown, “with a great energy that you can only find in this city. There’s always traffic, cars parked three deep for the best slices in town. We’ve got trees, low buildings, sky and a neighborly mix of old timers and newcomers of every race.”Everything Must Go is the realization of a longtime dream of partners Bahr Brown and Tone McRae. The native New Yorkers met back in 1985 when they attended Harlem’s Rice High School and have remained close friends since. For the past five years, Brown and McRae have produced hand-made heat transfer T-shirts under the name Vigilantee. Through connections, word-of-mouth and private orders, the Vigilantee brand has been spotted in magazines like Complex, GQ, People, InTouch and worn by celebrities like Usher, Jay-Z, Damon Dash, Jadakiss, Hype Williams, Jalen Rose and Michael Rapaport. Brown worked at lower Manhattan’s SoHo Skate back in the late 80s and had been noticing a massive interest in skateboarding in Harlem. “It’s beautiful to see this interest in skateboarding uptown,” he says. “When I was young, it was an anomaly – a black kid from Brooklyn skating in Manhattan. People often think West Coast, suburban or white kids when they think of skating, but that’s never really been the case. We’re definitely gonna help change that, and hopefully cater to all the young people up here who are, or want to get into skating.”Everything Must Go is located at: 2281 First Ave. (Between 117th and 118th Streets) Store Hours: 12pm-7pm Closed Mondays Website: www.everythingmustgonyc.com Contact: 212-722-8203

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