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VJ Easyshave (Vladimir Lakobrija) was born on 27.11.1980. in Novi Sad, Vojvodina, Serbia. He showed his first interests for arts as an elementary-school boy. At the age of 15 he started exploring possibilities of photography, which he remained faithful to till present days. Also, that 1995. year he went to cultish Novi Sad club Contrast, where he has made his first contact with electronic music and met those days club residents DJs Dacha, Fakir, Z, who have changed his music perspectives. Since then he is usual visitor to such music occasions. Year of 2000: he started working as a reporter at local TV station and 4 months after he moved to city TV Apolo, where he has worked next 3 years, trying to give birth to new music show which will promote electronic music. 2003: begins broadcasting radio-show named LOUD from the most popular radio station of that time - IN Radio. 2004: formed his independent production Chick Studio with two more friends, and short time after it begins producing LOUD, first multimedia show in Balkans that kind. LOUD has been formed as a DJ organization which DJ Dragan Vukmirovic (also an editor of radio show) and DJ Doctor Pauk (Zeljko Stevanovic) were engaged in from the very beginning. Few months after LOUD widened and began broadcasting a TV show which was named same as website - LOUD. There were presented and interviewed many of world-known DJs through this TV show, such as Faithless, Danny Howells, Satoshi Tomiie, Steve Lawler, Felix da Housecat, Carl Cox, James Holden, Cristian Varela, Nick Warren and many more. 2006: Vladimir leaving abroad TV show stopped, as the same happened to website. He spent summer of 2006 at Mykonos Island/Greece, working as a promoter for one of the world most famous clubs Cavo Paradiso (www.cavoparadiso.gr). After getting back to Serbia he started his career of a VJ, understanding that his life determinations are arts and electronic music and he decided to help improving popularity of electronic music this way, using his lasting-for-years media experience. Next period is announced for co-operation with many foreign DJs and organizations from Serbia and from all across the world.