About Me
RAPPERS HAVE RHYMED ABOUT HUSTLING IN THE GHETTO AND PERLIS OF THE STREET LIFE SINCE THE DAWN OF HIP-HOP. BUT WHAT DISTINGUISHES "HEAT", NEW JERSEY'S NEWEST RAP PHENOMENON IS THEIR UNIQUE APPROACH OF RELAYING THESE HARSH REALITIES. THESE RAW AND TALENTED INDIVIDUALS MAY SHARE SIMILAR BACKGROUNDS FROM THE STREETS, BUT THE DISTINCT PERSONALITIES OF MURDA, PANIC AND CRISIS CREATE THE FIRE THAT IS KNOWN AS HEAT! THEIR STYLES COMBINE TO PORTRAY WHAT THEY LIKE TO DEFINE AS THE NEXT LEVEL OF HIP-HOP. THEIR MUSIC TAKES YOU THROUGH A SOLID JOURNEY, FROM THE POLITICAL AND SOCIAL ISSUES OF THE WORLD TO THE GRITTY TALES OF HUSTLING IN THE HOOD.MURDA, PANIC AND CRISIS JOINED FORCES IN 1998 WHILE IN HIGH SCHOOL. BY PERFORMING IN LOCAL TALENT SHOWS AND CLUBS THEY IMMEDIATELY ESTABLISHED A STRONG LOCAL BUZZ. ONE CLUB IN PARTICULAR, CANTON, DREW SUCH LARGE CROWDS THAT PROMOTERS BEGAN TO BEND THE AGE LIMIT RULES FOR THEIR PERFORMANCES. IN 1999, WITH HELP OF MIXTAPES AND MORE LOCAL APPEARANCES, THEY DREW THE ATTENTION OF GRAMMY AWARD WINNING PRODUCER EASY MO BEE WHO HAS PRODUCED FOR HIP-HOP HEAVY WEIGHTS SUCH AS JAY-Z, LOST BOYS, TUPAC, CRAIG MACK, AND THE NOTORIOUS B.I.G. SEEING THE POTENTAIL TO TURN HEAT INTO MAJOR HIP-HOP ACT, MO BEE TOOK THE YOUNGSTERS UNDER HIS WING AND INTO THE RECORDING STUDIO.ALTHOUGH THEIR WORK WITH EASY MO BEE WAS SHORT LIVED, IN 2004 SCREW THE LATE FOUNDER AND CEO OF BLOCK ROYAL RECORDS, APPROACHED THE HEAT AFTER HEARING THE BUZZ ON THE HOTTEST NEW GROUP IN JERSEY CITY. BLOCK ROYAL WELCOMED THEM INTO THE FAMILY SOON AFTER AND THE REST IS HISTORY. SINCE THE HEAT HAS CREATED THEIR OWN LABEL 81 ILLATAINMENT, AND TRAVELED TO VARIOUS CITIES TO PROMOTE THEIR MUSIC. THEY HAVE ALSO OPENED FOR SEVERAL HIP-HOP ACTS SUCH AS AKON, LLOYED BANKS, PITBULL, MOB DEEP, REMY MARTIN, AND D-BLOCK.AS CEO'S OF 81 ILLATAINMENT, THE HEAT HAS INDEPENDENTLY PUSHED FIVE ALBUMS OF ORIGINAL MUSIC IN THE INDUSTRY WITH NO MAJOR DISTRIBUTION. ("THE JERSEY JOURNAL, H2, HEATMIX, FEVER, FEVER DVD AND THROUGH THE FIRE) AND ARE CURRENTLY FINISHING 6TH ALBUM (NOT YET TITLED) WITH THE FIRST SINGLE "MOVE" BUZZING THE AIRWAVES. SHCHEDULE FOR A SPRING 2007 RELEASE.
