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...I think the gothic letter style is good for the shop in a couple of ways. the phrase "first love" is something that you hold dear to your heart (your mother, your girlfriend, your daughter or son). something you might get a tattoo of, something sacred and timeless. the second part of the direction kinda goes back to a gang mentality. not in a negative sense, just in the fact that as a skateboarder, you can go anywhere in the world and you have a network, a support unit, a gang to take care of you. its not just a shop or a name, its a crew, a way of life, a Family... Uncle Geez_Artist/GraphicDesigner