In this fickle fashion world; a new breed of designers are emerging that possess only an elusive sense of generational identity & preoccupation with preceding generations & yesterday’s news.
Miyoko is both the name of the refreshing new label from Perth designer, Emily Wills + her musing cat. Emily references the cyclic nature of fashion, inspired by her confused generation’s existence & their strong yearning to attain an original identity. “When societies drive us to better ourselves through intense introspection & then reading self help books manifest self helplessness, ultimately we are all just under employed, overeducated and intensely unsatisfied.â€
The signature style of the label reinforces the notion of contradiction; whereby styles of the past interchange with styles of the now. When everything has already been invented & popular culture continuously references the past it’s no surprise that anything new is in fact already Yesterday’s News.
It's an exciting time for Miyoko, currently stocked in boutiques nationally.
"Yesterday's News" SS08
Photographer - Penny Lane
Model - Tahlia @ Chadwicks
Hair - Bec @ Lee Preston
Make-up - Anna James
"Cohere This" AW07
Photographer - Penny Lane
Model - Holly @ Chadwicks
Hair + Make up - Charlene Kielty
Styling - Teagan Sewsell
"Girl with Kite" SS07
Photographer - Penny Lane
Model - Jodee
Make up - Anna James
Hair - Bec @ Lee Preston
Styling + Accessories - Renee Glastonbury