Redefining the West Coast is what young entrepreneur,
Gavin McNeill, and partner, Joshua Myles are set to
accomplish. Established in August of 2006, LAx or Life
& Times of the West Coast, was created to shift the
mindset of the youth despite social oppressions and
economic disparities found within their home,
particularly, the city of Angels. LAx is a branded
lifestyle that hopes to revive the urban youth by
teaching them to embrace their circumstances and
strive beyond them with sincere ambition, confidence
and conviction. Using fabric as a tool for their
movement, LAx is all about starting a never-ending
vibration to wake up the stagnant minds who feel
society has always worked against. Engined by the
Paperboy$, LAx is definitely more than just a clothing
line, it is a lifestyle.
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