YARI MORE
The Romantic of Salsa
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Yari Moré started singing in the nightclubs of his native Bogotá, Colombia, as a young man, rapidly earning the opportunity of performing with some of the top bands in country, such as "La Tropibomba" and "La Catedral de Colombia." His impressive talents as a singer/composer subsequently earned him a contract to join Orquesta Blacio Jr. as lead singer in the sister republic of Ecuador.
In 1978, he traveled to Los Angeles, California while touring with Ernest Niño & The Colombian Boys, and remained after the tour to pursue a solo career as a singer. For three consecutive years he received first place honors as a vocalist and composer at the local and national "OTI Song Festival." He was also awarded at the "Curacao Song Festival," the "New York Song Festival" and the "Scheveningen Song Festival" of Holland. His first album, Dame (in the Latin romantic genre) topped record sales charts in Colombia and Central America.
However, after singing mostly romantic ballads for over ten years, More decided to redirect his efforts towards the rhythms of salsa. In 1990, with the help of producer Isidro Infante in New York City, Moré released the independent album El Amante, in which he was featured on lead vocals surrounded by the talents of Adalberto Santiago and Yayo "El Indio" on background vocals and the talents of percussionists Marc Quiñones and Papo PepÃn, among others.
For his next recording, Moré went to Puerto Rico seeking the talents of producer Tommy Villarini. The album was titled Tal Para Cual and generated the hit song Pegaito, which climbed to number four on the Bilboard charts in the USA, as well as in Spain, Germany and throughout Latin America. Yari Moré became the first West Coast artist to be signed to the tropical music label RMM Records. His most recent release is a self-titled/self-produced compilation disc of his previous work with two new compositions added to the mix. As for his next production, plans are already in the works to return to Colombia in the near future and record with producer/bandleader Diego Galé.
Currently Yari Moré, based out of Los Angeles, stays busy around the west coast performing an average of tour nights per week in local nightclubs from San Diego to San Francisco and in special events such as "Fiesta Broadway" (L.A.'s annual Latin music street festival), at Universal Studios and Six Flags Magic Mountain, Playboy Jazz Festival community concerts, and festivals. He's very proud of the fact that the late Celia Cruz ("Queen of Salsa") chose Yari Moré and his orchestra to be her official West Coast orchestra tot tire consecutive years. Besides Celia Cruz, Moré has shared the international and national stages of salsa with some of the most important musicians in the world, including the late "King of Latin Music," Tito Puente, Willy Chirino, Grupo Niche, India, Jerry Rivera, Mare Anthony and José Alberto "El Canario." Many producers have used Moré's vocal abilities to record several jingles for different products in radio and television targeting the Latin market, including commercials for Budweiser, Miller Lite, Corona, Coors, Coca-Cola, Pepsi Cola, Mexicana Airlines, American Airlines and many more.
For the past three years, Yari Moré and his orchestra have been producing and interpreting some of the best salsa west of the Mississippi with an international cast players in company his lovely wife Christina on background vocals. Christina, a native of Sweden, fell in love with Moré and salsa music and singing six years ago. She enjoys singing merengues and cumbias in Spanish as well as handling all the choruses and background vocals for the band.
