Rawkus Records has been one of the leading companies in supporting cutting edge hip hop music and culture for more than a decade. Originally conceived in late 1995 as a record label by lifelong friends Jarret Myer and Brian Brater, the label went on to become the undisputed leader in the popularization of late 90s underground rap. As a label, Rawkus brought mainstream attention to political, social, and lyric conscious rap music while achieving millions in record sales.
Some past highlights include various awards and important industry accolades. Rawkus artists have appeared on the covers of major magazines around the world. Entire magazine issues have been dedicated to the Rawkus movement. Additionally, Rawkus songs and artists have been used by major brands such as Nike, Sprite, Lugz, Ecko, Puma, and Converse. As executives Myer and Brater have been highlighted in important lists such as the Source Power 30 and New York Magazines most important entrepreneurs under 40.
Moving forward Rawkus has expanded its operations to include a popular website, artist and brand management, and other media ventures. From its roots as the purveyors of successful gold albums from Mos Def, Talib Kweli, Reflection Eternal, Big L, and The Lyricist Lounge, the Rawkus brand is ready to expand and grow by developing partnerships with tomorrows executives, websites, artists, producers, and labels.
