About Me
Reginald "Reggie" Fils-Aime , born in March 1961, is the President and Chief Operating Officer for the North American division of Japan-based video game company Nintendo. He was promoted to the position on May 25, 2006, previously holding the position of Executive Vice President of Sales and Marketing.Fils-Aime came into prominence in May 2004 when he was selected to play host to Nintendo's press conference at E3. Soon afterwards, images and video clips from the conference appeared on the web glorifying Fils-Aime. His opening words heralded a new era for Nintendo and the rest of the video game industry, playfully dubbed the "Reggielution" and calling him the "Reggienator." He is considered to be responsible for reviving and revamping Nintendo's public relations in North America.
