The introduction of Cheerios on May 1, 1941, by the name of "CheeriOats" was marked by an aggressive production and marketing strategy that attempted to associate Cheerios with the American cold cereal breakfast. Its first mascot, Cheeri O'Leary, was introduced in 1942, though the mascot was short-lived and she was rarely seen after 1945. Successful marketing and association with The Lone Ranger led General Mills to sell approximately 1.8 million cases of the cereal in its first year alone, and in 1945, the name of the cereal was changed to Cheerios (to avoid confusion with a similarly named competitor brand), and its slogan was developed as "Cheerios: The First Ready-To-Eat Oat Cereal". Home | Browse | Search | Invite | Film | Mail | Blog | Favorites | Forum | Groups | Events | Videos | Music | Comedy | Classifieds
