CP - December 25th Melbourne 2006
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CP - December 24th Sydney 2006
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ON SUNDAYS SYDNEY...SOON
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Parada has come a long way since its humble beginning back in December 1993.
Founded by two young men, Milos and Branko, Parada was set to become the next big thing in the Serbian community. It would provide this group with a much-needed musical element that was missing from already existing community events such as picnics, zabave and occasional concerts.
From this, a Serb nightclub was born.
Under the name of Hit Parada, the first event was staged on Saturday December 4, 1993 at 'Kings Cross Hotel' (rooftop). 261 people attended this event, proving that the idea of a Serb nightclub was more than popular. Happy with the outcome, Parada organisers that night decided and organised a second event, to be held on the 24th of that same month. Here an even bigger outcome was achieved, with 345 people attending the event.
This was enough to convince Milos and Branko that they were on to a good thing and that Hit Parada was destined to a positive future. Stemming from this, a Serb New Year's Eve party was staged on January 13, 1994 at the now defunct 'Studerbakers' of Parramatta. Here over 750 people attended, allowing Parada to establish a name for itself.
Throughout this year, Parada proved to be a regular event, booking in Serbian Easter and public holidays at not only 'Studerbakers', but also 'Globe Hotel' (Sydney).
In 1995, Branko left Parada in order to pursue his own career in the oil industry. He now resides in Houston, Texas and heads up his own company called Corporate Montage- a successful organisation with offices in Sydney, Melbourne, Perth and across the USA.
But that was not the end of Parada.
Milos continued pursuing his aspiration of making Parada even bigger and better. However, juggling this goal with his executive position at News Limited would prove a difficult task. To combat this, he approached Mish Bosnjak (Dj Mish) with an offer to replace Branko as his partner. Mish agreed and the two of them made a pact to take Parada nationally within 3 years.
Their initial feeling was that rather than holding Parada on the odd occasion (long weekends and the like), they needed to do them on a monthly basis. So, in early 1998, the decision was made to make 'Student Prince' the Parada home base.
In this same year, Milos concluded that if they were to go national, they should change their name from Hit Parada to ClubParada, and that a website should be created so as to help achieve their expansion plans.
It is then that Goran Ostojic (a.k.a. Gozza) was approached to take ClubParada .. by building a website. Since its creation in 1998, clubparada.com has become the 2nd busiest entertainment website in Australia (source: Hitwise.com, March 2002).
During the Student Prince days, Milos felt that ClubParada needed to upscale and move onto better venues. After moving to 'Morton on Sussex' for one night, ClubParada eventually made its way to the legendary 'Shark Hotel'.
In February 1999, ClubParada made its venture interstate, staging an event at Melbourne's 'Megabar'. This gave Melbourne Serbs their first exposure to Parada's unique style of music and a chance to party with a busload of Sydney Serbs who had won a trip to the opening. That same night, Melbourne Serbs were given the opportunity to win a trip to Sydney the following month for the next Parada. Friendships were formed and, to this day, still remain.
ClubParada has since gone a long way in both Sydney and Melbourne. Its parties have been attended by thousands of people at many venues, including Paladin, Whiskey Bar, Colonial, Viper Room, Heat, Club QBH (all in Melbourne), and in Sydney clubs such as One World, Maroubra Seals, Metropolis, City Live, Ettamogah and Home Nightclub.
ClubParada events are also held in Wollongong, Perth, Adelaide, Brisbane and Canberra. Although smaller then those in Sydney and Melbourne, these Paradas are unique in their own ways.
Mish has moved on from ClubParada and is now successfully running his own production company. Milos has resigned from his position at News Limited and now concentrates on making ClubParada an international and multi-purpose company.
Over the years, ClubParada has become an institution not only for the Serbian community but also for all Australian clubbers, venue owners and associated businesses in the entertainment industry.
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