G-Star Raw

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"Just the product" has always been G-Star's philosophy and market approach. The development of innovative products like Raw Denim, which has had a major influence on the jeans market, was a natural consequence. Since the premiere of Raw Denim in 1995, G-Star has broadened its concept to include a newer, edgier image, appealing to all styles, trends and ages, while keeping the product in the purest form. Authentic details and functional attributes give the collection a strong sense of identity.

The G-star brand is a style of all times. Futuristic and cautious. Far-reaching and experimental. Alternative and traditional. G-Star is about breaking rules, making eccentric combinations, and maintaining authenticity. Never one to follow the crowd. Just the Product.