With every new client, we start with one question: What is it you want your business to achieve? Some need to increase sales lead generation. Others want to build credibility and brand awareness with key stakeholders. Most want brand clarification and development to increase equity in their company. All need momentum.
And sometimes clients don’t know exactly what they need. They just know that what they’ve always done isn’t working anymore, and they need outside perspective and expertise to realize their full business potential. That’s where we come in.
We help our clients define their brand – their singular claim of distinction – and then live that brand to build their business. We can help you, too.
Andrew Wilkin
Managing Partner, Brand Creative Director
As Brand Creative Director for Wilkin Guge Marketing , Andrew Wilkin spearheads the firm's creative team in translating the brand essence of our client's product or service. He sees his role as defining the brand through all interactions with the customer.
Andrew's background includes market research, strategic planning, creative development and brand identity campaigns for a wide range of clients, including automotive, consumer products, convention and tourism, education, professional services, healthcare, manufacturing, real estate development and technology. For Andrew, the common denominator of creativity is finding the emotional connection between the end user and their brand choice.
With over 15 years of design and advertising experience, Andrew builds upon his award-winning creative design to effectively reach consumers and bring clients bottom-line results. In addition to his Wilkin Guge experience, Andrew has worked with Brembro Brakes, Chino Community Hospital, Empire Lakes Golf Course, Falken Tire, Gorilla Automotive, Hayden Automotive, PFF Bank and Trust and the Rancho Cucamonga Quakes.
In 2003, Andrew and his creative team garnered a prestigious International ADDY award, one of only 360 winners out of 60,000 entries worldwide. He has been honored repeatedly in regional ADDY competitions recently winning Best of Show in the Inland Empire for two consecutive years. Andrew graduated with a B.F.A. in graphic design from California State University, Fullerton.
He is a member of the Los Angeles Ad Club and Inland Empire Ad Club and serves on the Program Advisory Committee for Art Institute Inland Empire.
Gail Guge, APR
Managing Partner, Brand Strategist
As Brand Strategist and Managing Partner for Wilkin Guge Marketing , Gail Guge is the commanding force building brand strategy for every client. Her talent for marrying research and strategy drives right to the heart of the strategic platform, where brand essence comes alive.
With more than 25 years of experience in both agency and corporate environments, Gail has established a record of success in branding and strategic planning for products and services, consumers and B2B. Her strategic approach is built upon solid consumer research, paired with distinctive creative ideas and communicated through integrated campaigns. Over the years, she has developed a proprietary 10-step branding process called Brandus Operandi (tm) to help companies reach aggressive growth goals.
In her career, Gail has helped more than 60 different companies become more successful. From education to healthcare and technology to tourism, Gail's experience runs the gamut of industries and includes the following brands: Alcoa, American Water Works, Chiquita, Cincinnati Financial, Curad and Curity, Deloitte & Touche, Hardees, Hawaiian Airlines, Heinz, Hospital Corporation of America, Procter & Gamble, Prudential and Wendy's Foods International.
Gail has earned a B.A. in communications with a concentration in marketing from Georgetown and American Universities in Washington, D.C. She is accredited by the Public Relations Society of America. She is a member of the National Association of Women Business Owners and serves on the Boards of the Southern California Public Affairs Association and the University of La Verne College of Business.
