FPA is an artist management and consulting firm. We currently focus on artist management in the rock genre. We work with several talented touring rock bands.The music industry is currently at a historical crossroads-- every
aspect of the way people create, consume, and listen to popular
music is changing. With the trends of ipods and MySpace, there is a singular zest to the modern fan experience.
The public is now overtly driving the market. As a musician, your
challenge is to satisfy consumer demands while proactively securing
the future of music. You must deliver a combination of high quality
music, creative publicity along with tour support, perseverance,
and strategic alliances to captivate your audience.You must strategically align your music with the appropriate
media outlets to ensure you are "scene and heard". As the
marriage of music and technology evolves with ever increasing
complexities, maximizing your marketing power as the "NEXT BIG
THING" has never been more important! What do you plan to do about it?
