In an industry supposedly fueled by creativity and individuality, it is difficult not to notice the sometimes questionable motives of those involved (and those supporting). Is it really all that unique, simply owning something before everyone else does? When the game has been overrun with exceedingly rare pieces (inevitably driving up cost, stating that personal identity is really only for those who can afford it) and overblown hype, Better Days sets out to establish a return to form. There is no judgment here, only choices. Everyone has every right to see things from their own pair of eyes and choose to live and present themselves as they see fit. So why is everyone on the block coppin' the same fitted, the same kicks, the same flavor of the week label?
BD not only respects, but thanks those that have come before. Every kid out there that ever spent hours hand printing shirts in their high school visual arts lab, every hustler turned artist that found a way to better him/herself by way of a spray can, every aspiring writer that refused to drop the pen until they had spoken their mind... it is because of you that BD exists. It is because of you that we can see beyond the dark and find merit in these moments, knowing that there is always another way. Better Days is a soft goods line that promotes the ideas and opinions of those involved. We can only hope that we may inspire those who come after as we were inspired by those who came before us. You have a choice to create and be to the world what you see in yourself. Right or wrong, there is always a choice.
Better Days lie ahead.
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