A useful question today when doing anything: Is this course of action going to move towards or away from adding meaning and substance to my life? This applies on all levels, from the trivial to the profound. Naturally, this includes how we relate to music.Music can be a source of resonance, and an integral part of easing the alienation and isolation of modern life, but its power to do this is often undermined by the way in which we are presented with music and the way we have come to relate to it. A growing number of musicians are taking alternative approaches to creating and disseminating music, and music lovers are increasingly seeking music from non-corporate sources.Alchemist Records is a collective effort to bring together artists and listeners in a setting that does not revolve around profit. To us, listeners are not customers, and our music is not a product to be consumed.
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