The IT System is a touch screen in the backseat of taxicabs.
Plastering your logo in as many place as is financially possible is a great way to remind people that your business exists.
Knowing that you exist does not make a person want to go out of their way to find you.
Educating consumers so that they know what your product is and where it can be found is entirely up to you.
There are many inovative functions made possible through The IT System. While the ability to fill people with information about your business might be a credit to the Internet more so than The IT System. One thing a person on the internet cannot do is say to their computer Take Me There Now and magically find themselves on there way to your door.
A person browsing content in a taxicab leaving the airport can tell the driver we need to stop at The Cellular Superstore and pick up a charger on the way to our hotel.
They can be leaving their restaraunt on their way back to the hotel and learn of an afterhours club that is cozy, plays jazz rather than trance, has couches to lounge on, in general is more their pace than they realized an afterhours could be.
One step further if you're in a cab and just discovered an up and coming magician playing a small room at the Miricle Mile. Not only can you decide that you'd like to check that out, you can even whip out your credit card and buy the tickets.
The best of all is that in any of these instances the passenger has the option to tell the driver "take me there now and the driver is compelled to adhere to the request."
