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WHO WE ARE
Tru Youth is a clothing lifestyle company that designs and produces apparel to communicate the 'tru' purpose of life. We are influenced by 'tru' style, 'tru' music and 'tru' trendsetters.
OUR PHILOSOPHY
Tru definition of youth is not based on age or looks. We create our own definition: youth is a state of mind; youth is a state of living. We find passion in life. We excite dreams and visions. We fuel inspiration and motivation. We create culture. We recognize what's real; we see what's ideal.We strive for individuality, bravery, and creativity. We cheer on those who did it first. We support the process equally as much as the accomplishment. We embrace the struggle as much as the victory. We encourage those who are on their path to personal fulfillment, those who are driven by hunger for purpose.Tru Youth is not limited by genres, groups, or subcultures. We want to influence different generations to become optimistic of life, to be aware that they can make a positive change in the world, and to be active in pursuing their dreams; regardless of age, race or background.
OUR CLOTHING
Our clothing is designed to represent those 'tru' believers, 'tru' innovators and 'tru' visionaries. Our clothes are a channel for change. It spreads the messages we want to transcend into the world.
Tru Youth is clothing that spreads across all categories, groups, and classes. It is worn by those who believe in themselves, their dreams, and who have the drive to do something about it.
www.truyouth.com
truyouth.livejournal.com
