Benyon Zoje aka Coolayde is the owner/operator of Zoje Designs and Boulevard Cleaners located in Redlands,California. Zoje Designs deals with the customization of t-shirts, hoodies,hats, sweatsuits,etc.
Born in Brooklyn,NY to Nigerian parents, Benyon moved to Cali as youngster (2 1/2) and quickly adjusted to the California lifestyle. Fashion had always been a staple in his life however, due to his frequent trips back to New York in the summer times to hang with the "fam" from Jamaica Queens, Brooklyn, and Staten Island. But, it was his knack for connecting with street influences out here in Cali, that molded his design flare.
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