INTRODUCTION: Let NEW IMAGE PROMOTIONS help you gather press coverage, build an audience and market your music until you generate grass root excitement.
At New Image Promotions we will help you to create a buzz, build awareness and a solid foundation from which to grow. This development will allow for the enhancement of your musical career and has led us to design a marketing plan that once fully in effect, guarantees favourable results.
Here, we make publicity and promotion the foundation on which the company operates, extending our services internationally, increasing our mailing list of radio and sound system djs, newspaper and magazine editors daily. Outline below are some important information you need to knowRadio Promotion: The promotion value of radio play is easy to understand. Radio airplay is an invaluable promotional tool. Listeners are exposed to the music and if they like it, it enhances the chances of sales. Radio promotion refers to the task of convincing radio decision makers to play the record. Our focus in radio is to spread the music worldwide, hence our in house Music Promoter responsibility is to increase daily, our list of radio jocks worldwide, presently that list stands at 1500 and counting. Locally, there are over 15 radio stations spread across the island, we know what format each station uses to attract its targeted audience and so we can determine what station is good to promote your music.
Street Promotion: involves spreading the music to the grass root public (the man in the streets) to enhance the artist street credibility. This also involves Video Promotion to which won’t necessarily ‘break’ an artiste but are generally thought to have an important indirect impact on solidifying and increasing sales. Videos are indispensable for increasing name recognition and shopping an artist’s public image and personality. We distribute videos island wide and to over 14 channels including TEMPO in 10 Caribbean islands. Videos are also distributed to BETJ and cable channels in the USA.
Public Relations (P.R.): Our main goal providing this service for you is to enhance your reputation, presenting you to the world in the best light, in other words, we are your reputation protector.
This business of music today is extremely competitive, artistes need to have an edge that makes them stand out from the crowd, something that makes them more appealing and interesting to both the public and the media. Public relations provide a service for the artiste by helping to give the public and the media a better understanding of who you are and what you are about.
ABOUT US: New Image Promotions is situated at 2a Derrymore Road, Kingston, Jamaica. Services offered are Publicity, Promotions and Booking, we currently provide these services for Reggae artistes Fantan Mojah, I-Octane, Bryan Art, Big Youth, Tafari, Denyque, Eysat, Black Judah, Ms. Triniti, Eljai, Scratchie B and Cash Money Selectors, David M as well as up and coming Dancehall artiste Bitta "so sicka" and DJ Currency. New Image Promotions (N.I.P.) was Founded by Sophia McKay in 2005, our job is to get the music to the masses through all media possible and across all boundaries where the music is known and appreciated, YES WE CAN! This web page is designed to take you on a musical journey with each artiste with every new track or single as well as provide you with updates on their daily progress, we will have it no other way 'THE SKY IS THE LIMIT'. Sophia McKay has been privileged in the past to work with various artistes namely:- Bounty Killer, Wayne Marshall, Vybz Kartel, Alaine, Mavada and many more. She has been apart of the planning and production teams that produced major events such as Fullyloaded, Heineken Heatwave featuring 50 CENT, Appleton Hot Shot featuring Sean Paul, Shaggy, Junior Gong and more. Internationally she has been apart of the production team that produced a number of events including Atlanta's VH1 radio personality Frank Ski's Birthday celebration Party at the Compound in Georgia plus a series of weekly Hip-Hop/Reggae events that featured Lloyd Banks of G. Unit and Dancehall artistes Assassin and Bounty Killer. At New Image Promotions, we strive for the success of our artistes and so for sure once your see them here you will see them everywhere, "FROM START TO STARDOM" YES WE CAN!!!!
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