HotFish Hardcore Fishwear was formed in early 2001 with the idea of creating a fishing apparel line for those who lived to fish. Not just another fine art fish painting on a tshirt, we wanted something with personality, attitude, and mainly something DIFFERENT than the boring shirts that cluttered the market. We originally began throwing ideas together in '97 and finally formed as a corp and launched in '01. Since then HotFish has been sold in stores such as Bass Pro Shops, Cabelas, Sports Authority, Kohls, J.C. Penneys, HatWorld, and many other fine retail locations. HotFish has become very well known over the years in Florida, but is spreading like wildfire across the country. You may also find the line in Canada, Bahamas, Virgin Islands, Venezuela, Jamaica, and the list is growing every day.
We are just a small company in Fort Lauderdale that loves fishing and the outdoors. It seemed like a natural thing to start an apparel line involving the lifestyle.
We are very excited about the response to our line and look forward to many years of new designs. Thanks to everyone for their great support over the years! Here's to fishing, drinking beer, and calling it -research-. Cheers!
