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The label vonGestern was founded in the summer of 2006 in Berlin. It is marked by minimalism and understatement. The character shall emphasize the fashion without dominating it. This is shown through the freedom of the clothing – the individual personality of the wearer has enough space to evolve itself. The label is inspired by the different parts of life with which it cooperates. In this context music plays an essential role. It forms for example the basis for fashion shows and influences through the experiences with tones and sounds individual pieces of clothing. This would not be possible without cooperating with friends. The label could not appear in richness and at the same time customariness. The clothing is test-worn, constructively criticized and therefore constantly improved. Thus the label stands in a permanent dialog for enhancement and growth. The development of the designer is reflected in the ever-changing fashion.