Bedtime Bear

The Care Bears are a set of characters created by American Greetings in 1981 for use on greeting cards. The original artwork for the cards was painted by artist Elena Kucharik. In 1983, Kenner took the characters and made the first in a line of very successful teddy bears based on the Care Bears.
Each Care Bear comes in a different color and with a specialized insignia on its belly: for example, "Bedtime Bear" is pastel blue and sports a sleepy-looking anthropomorphized crescent moon, and "Cheer Bear" is pink with a rainbow insignia. A spin-off collection, called the Care Bear Cousins, feature stuffed monkeys, lions, and other such animals in the same style as the teddy bears.
The Care Bears appeared in their own television series from 1985 to 1988, in addition to three feature film spin-offs: The Care Bears Movie (1985), Care Bears Movie II: A New Generation (1986) and The Care Bears Adventure in Wonderland (1987). As of 2006, Care Bears are still being marketed. The new toys offer features such as light-up bellies when pressed. As part of this comeback, the Bears have appeared in their first two computer-animated movies, Journey to Joke-a-lot (2004) and the Big Wish Movie (2005).