Born 1973 in Trier/Germany, Bernd moved, after finishing school with the abitur, to Hamburg and studied photography at the famous aph - Academy for Photography. After graduating, he then worked as a photo-assistant in Hamburg and all over the world. Parallel, he started working for Fritz Brinckmann (HERZ° music vision) and developed and produced new tv shows with him ("Pudel Overnight", Europe's longest tv show ever feat. Rocko Schamoni & Schorsch Kamerun; "nightflow", a tv show in which Europe's capitals were introduced from the perspective of a skateboard; and many more). He also shot his first image film for famous backpack manufacturer EASTPAK there, feat. some of Germany's best skate- & snowboarders (1996).Starting his own business in Hamburg in the late nineties, Bernd worked for commercial clients (agencies/magazines/music industry) as well as organizing several single- and group-exhibitions with other young photographers. You can check out some of his work here at myspace.com or visit his website www.possardt.com.His mix of commercial work for the money and the constant search for conceptional ideas helped him a lot when the film industry knocked on his door. Since 2001, Bernd is also directing music videos and commercials for international clients all over the world. In 2002, he teamed up with Jeffrey Lisk (www.liskundpossardt.com), who he met while working for HERZ° music vision. Working as a team, they guarantee an exciting exchange of ideas and like to explore new approaches, both visually and in terms of content. Storytelling, excellent casting, subtle humor and great images characterize their work. Their commercials for New Yorker, fishbone, H&M, Iberia and ShockWaves are all ample proof of this. Most of their music videos are heavily rotated on music television - making them a well known name on the German music video playlists. Their concepts are always undeniably original and the experience gathered from directing more than 70 music videos prove, that they are by no means limited to one style. They have the ability to create concepts and videos that satisfy any music genre from hip hop to rock, to pop and dance. Music videos for Nouvelle Vague or Panjabi MC, for example, demonstrate their versatility.Bernd is represented by Fred Baur, office36 (Hamburg & Berlin). For portrait commissions, advertising and editorial assignments please contact office36 at +49 (0)40 4790 13.Bernd is currently living in Hamburg and Cape Town (during the winter).
