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She gave birth to it 6 years ago. An ambitious young woman from a small town in Nashville Tennessee relocated to Atlanta in pursuit of a more fulfilling life. “My homegirl was going to school out there and I needed an escape from what I was doing,” confesses Kyndra Donelson, CEO and Founder of FroMe2U, a revolutionary digital earring company that’s been churning out funky designs since it’s inception back in 2003. “I moved to Atlanta and was just inspired by so many different things, a lot of jewelry, stuff that catered to guys that I wanted to make more feminine,” Donelson recalls. After playing with wood pieces, paint and portraits of hip-hop, fashion and pop culture luminaries, she teamed up with her grandmother and discovered a unique way to create a special kind of earring. She named them Classics. A wood based, traditional shaped, customized style. It was a rather unusual canvas for abstract art and captivating images, honoring everyone from CoCo Chanel to LL Cool J but it worked well, plus no one else was doing it. “My grandma’s been making jewelry for decades so she pretty much gave me the heads up on the tools and materials I would need to construct what I envisioned. One day, I took 5 pairs to class, just to show some of the girls what I’d been toying around with and by the end of class they were all gone. I decided to keep at it,” her tenacity paid off. Shortly after, FroMe2U began garnering major recognition. The Classics were featured in both the Source and Vibe magazines and spotted several times on MTV.
In 2007, the independently owned company expanded it’s brand, introducing another innovative style called, Cookies, a plastic based design that can be made in any shape, cut or color and then personalized with pictures, words and abstract art. “The skies the limit when it comes to the Cookies,” explains Ineka “Freelance” Herring FroMe2U’s Creative Director and Graphic Designer, who met Donelson while studying fashion at American Intercontinental University. “We would be in class and our brains just meshed so well together,” reveals Herring. “We kept thinking of new ways to enhance the product, what else can be done? What else could we offer the customer? And that’s how Cookies came about. It’s just another extension of FroMe2U.”
Cookies are bold, a lot more colorful and daring than the Classics. They’re an eclectic blend of art, culture and street style showcased on an earring that only a very confident woman could pull off. The variety that FroMe2U offers is what makes the brand so universal and as Donelson puts it, “I see it for everyone in there own little way.” “There are some girls who love Classics straight up and some girls who love Cookies, I love the option we provide,” adds Herring.
Over the years FroMe2U has grown tremendously with a long list of celebrity fans including, Lil Momma, Nikki Jean and Killer Mike. Their eclectic earrings have been featured in national and international publications, appeared on countless runways, seen on daytime TV and is currently available in several major retail locations throughout the country. “I see us being a really big deal one day,” says Donelson with total assurance. “Nobody else is bringing the different things that we bring to the table when it comes to these earrings. It’s from me to you, so it gives everyone a chance to have something exclusive.”COME VISIT US AT FROME2U.COM TO ORDER P: 770-403-8719 OR E: [email protected]