ESTABLISHED IN 2002 BY JAZ, SCUM IS PERHAPS ONE OF THE MOST COVETED UNDERGROUND LABELS STEMMING FROM SINGAPORE TODAY. THE AIM OF THE SCUM LABEL IS TO GO BEYOND TRENDS AND FADS. SCUM DESIGN IS A REFLECTION OF A BASIC REALITY. IN WHAT SENSE IS WHAT WE SEE REAL? WE WANT TO PROVOKE, CHALLENGE AND REFLECT UPON OUR SOCIETY RATHER THAN MINDLESSLY SUSTAIN IT THROUGH THE MEDIUM OF FASHION.INITIALLY STARTING OUT AS AN ART PROJECT, SCUM HAS PROPELLED ITS SUCCESS INTO A FULL-FLEDGED CLOTHING LINE. THE AIM OF THE SCUM LABEL IS TO GO BEYOND TRENDS AND FADS. SCUM DESIGN IS A REFLECTION OF A BASIC REALITY. IN WHAT SENSE IS WHAT WE SEE REAL? WE WANT TO PROVOKE, CHALLENGE AND REFLECT UPON OUR SOCIETY RATHER THAN MINDLESSLY SUSTAIN IT THROUGH THE MEDIUM OF FASHION.CURRENTLY SOLD IN TAIWAN, NEW YORK CITY, SINGAPORE AND AUSSTRALIA, SCUM’S DEMAND IS FAST EXPANDING THROUGHOUT THE REST OF ASIA. RECENTLY VOTED BY TAIWANESE MAGAZINES AS THE TOP RISING LABEL IN ASIA.USING THE MOST DEMOCRATIC MEDIUM- T-SHIRTS AS A CANVAS FOR ARTISTIC EXPRESSION, EVERY SCUM DESIGN HAS A CONCEPT BASED ON SOCIAL ISSUES ADDRESSING OUR SURROUNDINGS. SCUM IS THE FIRST SINGAPOREAN UNDERGROUND LABEL TO BE SOLD OVERSEAS. ALL OPERATIONS ARE CURRENTLY BASED IN TAIWAN HEADED BY JAZ LOH, WHO IS QUICKLY BECOMING ONE OF THE MORE SOUGHT AFTER GRAPHIC ARTISTS HAILING FROM SINGAPORE. FEATURED IN MANY AVENUES OF MEDIA FOR HIS OUTSTANDING CONTRIBUTION TO THE URBAN ART AND DESIGN SCENE.THE SCUM CREW CONSISTS OF INTERNATIONAL MEMBERS INCLUDING THE MACHI CREW OF TAIWAN, THE LEGENDARY LMF OF HONG KONG, AND OTHER VARIOUS MUSICIANS AND ARTISTS WHO IN ALL, MAKE UP SOME OF THE MOST INFLUENTIAL PLAYERS IN THE ASIAN STREET SCENE TODAY.SCUM IS THE 1ST SINGAPOREAN CLOTHING LABEL TO HAVE A SPECIAL EVENT AT QUIETSTORM IN 2003. JAZ AND HIS LABEL HAS BEEN FEATURED ON MEDIA SUCH AS METRO POP NYC, MILK (H.K), EAST TOUCH (H.K), COOL TAIWAN, APPLE DAILY, PLAYTIMES MAGAZINE, IS MAGAZINE, ISH MAGAZINE, FL.AG MAGAZINE, 50 TOP JEANS DESIGNS OF ASIA, APPLE DAILY,THE STRAITS TIMES, THE NEW PAPER AND JUICE. INCLUDING WEBSITE MEDIA SUCH AS SLAMXHYPE, HYPEBEAST, MEDIACORP ONLINE, SKATE THING AND NICE PRODUCE.www.socialmassacre.com email contact: [email protected]/jazloh
