The name Persia comes from back in the days, when most of his friends used to call him Persia because of where he originally comes from. He grew up in a neighbourhood in bern city with his mom and two elder brothers and his elder sister, his father died when he was still very young. In his young days he used to love music very much, he got into the rap scene in his early years through his elder brothers who used to breakdance and buy rap records.
Persia started casually making music at a age of 12, inspired simply by a desire to produce his own music. He started his career as a DJ and played different kinds of instruments like Piano, Guitar and the Bass. At the age of 16, he already knew that he wanted to be a professional producer, so he put all of his money together to buy himself an MPC 3000. He used to work day and night to be able to use his equipment.
To gain as many experiences as possible, he worked in different kinds of professional studios as an engineer for 6 years. He worked on many different projects containing cinema movies, audiovisual advertising and certainly music. After he had mixed over 20 cinema movies, 150 TV/Radio advertisement shows and countless music albums, he decided to establish his own business. He founded his own company called Full Scale Entertainment Ltd. in 2003.
Persia's professional works and the way he used to do his things, got him quickly known by many people. He wuzz known for his good work, the great quality and certainly for his very well established professional studio. Since then Persia has always been keeping doing great music, he has a very strong work ethic, spending days in the studio at a time, working on things over and over until it sound's right... "He's a perfectionist" In his production studio, he spends most of his time "labbed out" doing pre-production on his own beats until he gets finally to the mix. Actually most of his music is played, there are no sample tracks.
Through his good work and good reputation Persia made beats and engineering for Nate Dogg (213), DJ Whoo Kid (G-Unit), Raekwon (Wu-Tang Clan), Pimp my Ride (MTV/USA), Kool Savas & Dezmond Dez (Optik Records) and many others.
Locally Persia has been workin with many artists. He created Full Scale Records to help and support artists that have great potentials in the music they do, so he has signed some artists like Dezmond Dez, Tommy Vercetti, Mo Flow, Steelo, Low Flex and DJ Rob Roy. Now with a label and artists to manage, he shows no signs of burning out.
