GRAM BECOMES 'WEBGRAM':
PRODUCTION OF SECOND ALBUM 24/7 LIVE VIA WEBCAM
GRAM is about to let everybody in on the process of making her next album, by putting the process online: broadcasting day & night via webcam, accompanied by Twitter, YouTube, and blogs. She will also be doing weekly acoustic webcam performances on her site www.gramgramgram.com.
From Wednesday September 10th on, GRAM a.k.a. Marg van Eenbergen will let music lovers in on the making of an album as no one has before. Recently, bands have shared exclusive footage of their recording process with their fans before the release of a new album via internet. But GRAM wants to take this one step further, by showing the entire process of inspiration and production, while it's happening.
Marg says: "The major part of working on an album is done behind closed doors; in my case in my home studio. You can come to a gig or buy a CD, but the making of the record is by far more exciting to watch if you want to experience the music from the inside out. I want to show people how a song is born, how it grows and develops. The next couple of months will be particularly interesting, because I'll be writing new songs and recording demos. The working title for the new GRAM album is 'From A To B And Back Again', to stress the interaction between me, the 'A'rtist, and you, the 'B'eholders."
Several free internet services can be used to make this concept fly. On the home page of the website www.gramgramgram.com, you can watch a 24/7 broadcast from GRAM's home studio via Ustream.tv. Twitter (micro blogging through text messages) will be used as a sort of TV guide, to announce when to expect some action on the studio webcam. Every weekend a new YouTube video will be uploaded, featuring a recap of the past week's events, and every Friday at 4 PM (CET!), GRAM will perform 4 songs acoustically for the camera. All of this will be accompanied by new blog entries on the inspiration for the songs, with pictures. And there are even more applications being developed as you read this.
Marg van Eenbergen was singer, songwriter, and guitarist of Seedling, an Amsterdam-based indiepop band that won both critical and public acclaim for its performances and releases, playing every venue in Holland and most in the UK, and did four sessions with the late, great John Peel. She also played with electro-genius About for two years, in between production sessions on her first solo album. As a duo onstage, they thrilled audiences on both sides of the Atlantic, armed only with vocals, laptop, and guitar. These days, GRAM is a one-woman band, mixing and looping vocals and guitar live, by laptop and sheer will.
In January 2008, GRAM (= Marg) released her debut album, Four-letter Word, with Torntable Records/PIAS. It features guest appearances by Maarten Kooijman (Johan), Stoffel Verlackt (El Tattoo del Tigre, Sukilove), a cello player from the Rotterdam Philharmonic who she met on the street, and many others. It's an inventive hybrid of rock guitar and chanson, with an electronic touch. The new album promises the same inventiveness, turned in a new direction. Watch it as it happens.
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