Molson Canadian was started as a brain child by John Molson; an English man who sold his families land in England and moved to Canada. He then picked up the book "Theoretic Hints on an Improved Practice in Brewing" by John Richardson. Molson returned to Canada with more money, a new mindset and during a time when many of the British Loyalists from the United States where immigrating to Canada. The new influx of Englishmen increased demand for beer. Soon Molson’s beer was in such demand that according to one of his diary entries "Cannot serve half my customers and they are increasing every day." One of the big reasons for this was the cross-class liking of this beer. Beer had class distinctions, where the high British officers imported London porters and the normal merchants preferred Bristol. Yet Molson’s beer was special as it was ‘universally liked’ as his beer grew in popularity he meet more rich men who helped him expand the company. As of today Molson controls 50% of the Canadian beer market and has recently merged with Coors Company creating a 7 billion dollar a year business, all while keeping that "universally liked taste"
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