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Cheez Whiz is a thick processed cheese sauce or spread introduced by Kraft Foods in 1952. The bright, orange, viscous liquid usually comes in a glass jar, and is used as a topping for corn chips, hot dogs, cheesesteaks, and other foods. It is popular in the United States, Canada, and the Philippines.Cheez Whiz is one of a number of "processed cheese foods", a category including similar products like Velveeta and some types of individually-wrapped cheese slices. These products contain regular cheese that has been reprocessed along with additional ingredients such as emulsifiers and stabilizing agents, such as xanthan gum or carrageenan. These products derive their tanginess and flavor from additional ingredients such as citric acid and flavoring compounds. Annatto is used for coloring.