Marketing Articles on Persuasion |
Selling the Future
When meeting with a prospective client, you're trying to understand their problems, determine their objectives, explain your services and outline the many benefits of working with y...
Posted by on Tue, 16 May 2006 22:26:00 GMT |
Articles on Promotion |
Marketing in a Down Market
The Marketing Principle of sharing what you know and giving away lots of free information still applies. Only you need to do more of it.
You can break the InfoGuru Principl...
Posted by on Tue, 16 May 2006 21:54:00 GMT |
Marketing Articles on Packaging |
Marketing Articles on Packaging
Communicating Your Core Marketing Message
I was recently working with a client on a marketing project (a title for a book on personal growth) and in the process I disc...
Posted by on Thu, 11 May 2006 21:03:00 GMT |
Marketing Articles on Positioning |
Marketing Articles on Positioning
My definition:
"An InfoGuru is a business person with valuable information who leverages what they know to expand his/her success while making a contribution."
So an ...
Posted by on Thu, 11 May 2006 20:58:00 GMT |
Marketing Articles on Planning |
Marketing Articles on Planning
Getting Off the Dime
On a recent Tele-Clinic call (my marketing workshop by telephone) the hot topic was not how to implement specific marketing strategies but how to "g...
Posted by on Thu, 11 May 2006 19:33:00 GMT |
Not Attracting Enough Clients? Here's Why. |
Not Attracting Enough Clients? Here's Why.
You're not attracting enough clients to your business for a very simple reason. You're not doing the right things.
Not only are you not doing the rights thi...
Posted by on Thu, 11 May 2006 18:34:00 GMT |
