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SHAWN PEREIRA Athlete, model, musician and conduit of positive energy, Shawn Pereira has led a charmed life in many ways. Not only has he found success as a international male fashion model, his musical lifestyle concept, SUNROCK, is similarly off to a fantastic start. But he has never forgotten his first obligation: to help the world find it’s smile. With that in mind, Shawn founded SUNROCK to promote a healthy outdoor lifestyle and encourage positive values through music, sun and experience. His mission is to create an “Empire In The Sun.” If the past is prologue, then Shawn Pereira and SUNROCK will indeed make the world a better – and brighter – place. Born in Milton, FL, and raised in Southern California, Shawn appreciated early on the benefits of a vibrant lifestyle revolving around surf and sun. A natural athlete, Shawn lettered in four sports during high school, a trend of excellence he continued in college. It wasn't long before Shawn's rugged good looks drew the attention of the fashion industry, and by his mid 20's he was traveling throughout America, Europe and the Caribbean, modeling for international ad campaigns. Among his clients, such companies as Tag Heuer Watches, Miller Beer, Crystal Lite, and Ralph Lauren. He also graced the covers of magazines such as Men's Fitness and Verge. Even during those whirlwind years, Shawn made efforts to give something back, including organizing a Hollywood rooftop benefit to raise money for breast cancer research. He was also instrumental in developing orange counties club scene hot spot with the creation of VISION, a promotion that spanned all of orange counties night clubs and proved successful for more than 5 years. He then began pursuing his other passion -- music –by writing songs and performing live. "There was one magical night in Jamaica while I was on a shoot," he remembers. "I got on stage and found I loved performing." He returned to Italy (his home at the time), and became a regular on the celebrated Italian club scene. Throughout the late 90's, Shawn continued to travel seeking the experience of life while holding on to his day job as an international fashion model. Meanwhile, out of the diversity of life, came the seeds of an even more ambitious idea: To fuse his passion for music with the healthy, sun-drenched lifestyle he lived and share it with the world. “This is about a movement” he said. “ About making a unique contribution to life by harnessing two common forces I find synonymous with elevating the human spirit, music and sun .” His vision: SUNROCK-- a celebration of life through the power of music and the endless energy of sun. "I want to create a Mecca, or gathering place, uniting these elements and inspiring life. Anywhere you find the sun, you will find SUNROCK.” With more irons in the fire than he can count, Shawn is building SUNROCK largely on the strength of his larger-than-life personality. But no matter how big the picture, it always comes back to his core belief. "Once you take the focus off yourself," he notes, "and put it back on helping others enjoy the experience and luxury of life, the streams and rivers seem to flow your way. We all want to achieve the balance of work and play, that’s success in my book." With SUNROCK on the rise, Shawn Pereira can be satisfied that he's finding success on his own terms, while leaving an illuminated trail of positive energy, expanding at the speed of light.