ABOUT FISHSCALE
In May of 2000 there was an opportunity in Boston, Massachusetts to open an urban luxury apparel & accessories business that would be an innovative menswear collection that would define the lifestyle for today’s young , hip & established consumer . Brothers Bryan and Ky Edwards recognized and observed the steady demand and the absence of quality retail options for several years and decided to start a new company named Fishscale USA to harness this deficient apparel business niche.
Fishscale USA is an innovative menswear collection that differentiates itself from any existing establishment by carrying an exclusive selection of urban luxury apparel & accessories that reflect the company’s knowledge of the fashion trends in the entertainment industry . The inspiration for the company was the realization that there is a need for a company that could provide urban luxury apparel & accessories in fabrics and styles that are unique , diverse, and distinctive . It has been the mission of Fishscale USA to provide a high quality lifestyle apparel brand for a wide demographic range of customers .
The Edwards brothers have always possessed a unique synergy , knowledge and talent in the business of retail . Coupled with their combined management experience in addition to their awareness and mastery in the placement of the right products at the right time, Fishscale USA is well served in the essential requisites to insuring a successful venture in this business realm .
The key message associated with the Fishscale USA brand is a classy , upscale , and versatile line of clothing . The company's promotional plan has been diverse and has included a broad range of marketing communications over the years such as:
- Press releases that are issued to both technical trade journals and major business publications such as DNR Magazine Company representatives regularly attending and participating in several trade shows such as Magic in Las Vegas The company's print advertising program which includes advertisements in magazines such as Sportswear and M.R . Fishscale USA ’s established presence on the Internet via its e-commerce website from which sales are generated worldwide . The web site www.fishscaleusa.com is an interactive portal, and is one of the company's primary marketing channels The company also uses a number of other channels including billboards, radio and television commercials, and a street team
Fishscale USA ’s success has been a direct result of the brand's commitment to quality , innovation in design and the support of the retail trade through creative marketing. Fishscale USA aggressively develops and markets its full range of collections in its main product line and the features and benefits that make up its attractiveness to this ever-growing market . The primary attractions of our core products to our customers include fashion forward , exclusive apparel & accessories with great quality , coupled with the fact that our apparel & accessories cannot easily be found at common retail outlets . Fishscale USA is proud of the fact that we exclusively manufacture our own private label apparel & accessories . In addition , we provide special order apparel to meet consumer’s specific wants and needs .
Fishscale USA routinely demonstrates that we back up what we do with a 100% customer satisfaction attitude . The Company’s principal offices are located in Miami, Fl at which all operations , from administration to marketing and promotions , are conceived and strategically implemented into the marketplace . Currently , the company’s clothing is available in apparel outlets across the United States , UK , Caribbean and Japan.