ABOUT FISHSCALE
In May of 2000 there was an opportunity in Boston, Massachusetts to open an urban luxury
apparel & accessories
business that would be an innovative
menswear collection that would define
the lifestyle for today’s young ,
hip & established consumer .
Brothers Bryan and Ky Edwards recognized and observed the steady demand and the absence of quality
retail options for several years
and decided to start a new company
named Fishscale
USA to harness this deficient apparel business niche.
Fishscale USA is an innovative menswear
collection that differentiates itself from any existing
establishment by carrying an exclusive selection
of urban luxury apparel & accessories that reflect the company’s knowledge of the fashion trends in the entertainment industry .
The inspiration for the company was the realization that there is a need for a company that
could provide urban luxury apparel
& accessories in fabrics
and styles that are unique , diverse, and distinctive .
It has been the mission of Fishscale USA to provide a high quality lifestyle
apparel brand for a wide demographic range of customers .
The Edwards brothers have always possessed a unique synergy , knowledge and talent in the business of retail .
Coupled with their combined management experience in
addition to their awareness and mastery in the placement of the right
products at the right time,
Fishscale USA is well served in the essential requisites to insuring a successful
venture in this business realm .
The key message associated with the Fishscale
USA brand is a classy , upscale ,
and versatile line of clothing . The company's promotional plan has been diverse and has included a broad range of
marketing communications over the years
such as:
-
Press
releases that are issued
to both technical trade journals and major business publications
such as DNR Magazine
Company
representatives regularly
attending and participating
in several trade shows
such as Magic in Las
Vegas
The company's
print advertising program which
includes advertisements
in magazines such as Sportswear
and M.R .
Fishscale
USA ’s
established presence on the Internet via its e-commerce website from which sales are generated worldwide . The web
site www.fishscaleusa.com is an interactive portal, and is one
of the company's primary
marketing channels
The company also uses a number of other channels including billboards, radio and television
commercials, and a street team
Fishscale USA ’s
success has been a direct result
of the brand's commitment
to quality , innovation in design and the support of the retail trade through
creative marketing. Fishscale
USA aggressively develops
and markets its full range of collections in its main product line and the features and benefits
that make up its attractiveness
to this ever-growing
market . The primary attractions of our core products to
our customers include fashion forward , exclusive apparel & accessories with great quality ,
coupled with the fact that our apparel
& accessories cannot easily be found
at common retail outlets . Fishscale
USA is proud of the fact
that we exclusively manufacture our own private label apparel & accessories . In addition , we provide special order apparel to meet consumer’s specific wants and needs .
Fishscale USA routinely demonstrates that we back up what we do with a 100% customer satisfaction attitude . The Company’s principal offices are located in
Miami, Fl at which all operations ,
from administration to marketing and promotions , are conceived and strategically implemented into the marketplace . Currently , the company’s clothing is available in apparel outlets across the United States , UK , Caribbean
and Japan.