Picture an enormous, black, stone cauldron of swirling Tab® , bubbling over as four pop rockers, pour in bag after bag of Pop Rocks® . It's the receiving room of your local Goodwill thrift store, and there's a non-stop party mix of Kiss, Cheap Trick, The Cult, and Elton John being piped in through the dilapidated overhead speakers. In the park out front, there's a family picnic in full swing, where the Munsters are engaged in a potato sack race with the Brady's and the Partridges, while Speed and Trixie are in deep Trivial Pursuit with Jasmine and Ariel.
Forming Bubble Gum Kid Records in the late 80's, Benjamin, Eddie, Jett and Michael were to join forces for the first time. Their mission: to take pop culture by it’s extra-wide lapels, take three chords and the truth, plug it into the nearest socket and ride the lightning clear into the sunset. Bright, shocking, powerful, sizzling and curiously stimulating, the first project would follow in the footsteps of such luminaries as Led Zeppelin, Def Leppard, and The Beatles, by purposefully choosing to mispell their name "electrik".
It was music to smile by. Happy songs, with a high-energy bop beat. Contrast this with moody, introspective, and dark compositions that explored the nether regions of the tortured soul, and you've got the yin/yang dynamo that was Electrik. Often misunderstood, equal parts touring-circus, big-tent revival, and haunted mansion, the live concert would become infamous for leaving the stage and the crowd sticky with confetti and silly string. There were balloons, explosions, and many shocked and delighted faces. There were angry clergy, threatening mail and on occasion, angst-ridden females tearing up cagey fan mail. In any case, …lives were forever changed.
Pop culture enthusiasts at heart, the band was known and expected to take and twist a variety of popular tunes, especially for their outrageous live show. Fans were wowed into submission by Electrik interpretations of ABBA, ELO, Shaun Cassidy, Bauhaus, and even the Fat Albert theme song. Employing pre-internet guerrilla marketing strategies and a massive mail and street team network Electrik established themselves as a premiere draw on local and regional club circuits. Hundreds of shows and thousands of CD's later, lives were again, forever changed.
Electrik