With the unprecedented amount of attention currently being given to the second city’s music scene, it is only fitting that a unified voice emerge to convey the true soul of the city. That voice is that of Chicago Embassy. The goal of the Embassy is to develop as a completely self-contained organization consisting of artists, in-house production, graphic designers, and media/promotions department. The progression of this collective has placed them at a point most unsigned artists do not reach, but the base of exceptionally good music and talented people keep their structure solid and the demand for their product high.
CHICAGO EMBASSY, a collective of recording artists, producers, entrepreneurs and a street promotions team. This collective would tackle the task that many have attempted but to no avail; to unite artists in Chicago and give them a powerful underground network of connections and develop future industry leaders in the early stages of their respective careers. 100 GRAND, C.E.O. of the Chicago Embassy, has also grown along with this collective over the past decade, blossoming into an artist dedicated to good music and preserving the lyrical legacies of hip hop's finest, while crafting his song writing skills and ability to make popular and relevant music.
Emcees 100 Grand, C-Well, Daytona 5 Bill and G.S. united in 1997 to form a collective with precision and focus--reminiscent of Wu-Tang in its heyday. 100’s street dreams, combined with C-Well’s reality rap, mixed with G.S.’s mesmerizing flow, along with Daytona’s catchy hooks make for a perfect blend which represents the new face of hip hop. Their 2006 mixtape, Loyalty, has been greatly sought after in the Chicago market, selling over 7,000 units on a largely hand-to-hand basis. The streets respect Chi Embassy in the Windy City; a hard feat indeed, in a city renowned for its divisiveness. At the end of the day, it’s all about the love of the music and culture, and a nodding approval from the block, for the Embassy—it’s what keeps this powerhouse crew on top, and hungry for more.
CHICAGO EMBASSY is playing to win. There has never been a crew out of Chicago that better expresses the trials and tribulations of the true hustla. In this day, wherein one has to wonder whether hip hop artists really still have something to say, 100 Grand gives the best reason to lend the Embassy your ear: “Our goal is to really inspire the people; be out there with the people. To represent people who aren’t spoken for. I think that’s our calling. That’s our goal—to educate people on the ways of the world and to show them how it can be beneficial to them to look at things from a broader perspective.†Words of wisdom from a crew that is ready, willing, and able to put Chicago on its back and lift it to heights yet unseen…
For more information regarding Chicago Embassy, please contact publicist Crystal Braboy at C. Renae Marketing and Promotions at [email protected] or call 100 Grand at 773-530-3363.