UPCOMING FROM NEXT OFFENSIVE
I Do It Harder is an upcoming featuring length documentary following the promotional tour of Wiesel , a vegetable oil fuel company, as they travel across Canada during the peak of last years oil price spike. The film is a case study of how a new generation of entrepeneurs are grappling with the ideal of ethical big business.
Filter change outside Sudbury, Ontario
The owners, Mike Divell & Cindy Hutcheson, are both idealists who out of frustration and necessity opened up their own company in 2005 with the idea that they could start a competitive business where helping the world is the bottom line. This seemingly contradictory aspiration is caught on film as interest in their company explodes when their promotional tour collides with Hurricane Katrina and the mounting concern over Peak Oil.
Wiesel on CTV News in Winnipeg, Manitoba
Using their 1989 school bus "Harder" as their demonstration vehicle the company travels across the country collecting Waste Vegetable Oil from the back of restaurants spreading "The Greasy Revolution" as they go. Along the way, distasters are fought, friends are made, and the drive and will of the founders becomes their ultimate challenge as they realize they are indeed in the business of big oil!
Mike Divell driving Harder outside Abottsford, British Columbia
I Do It Harder is currently in post-production and is tentatively scheduled to be completed summer 2006. It is Next Offensive's third film and my first feature as a Producer and Director.
On the Trans-Canada in Banff National Park, Alberta
ME :)
High strung dj/filmmaker trying to save the world one tekno party at a time :)Those that know, know its true!
