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"Ever since I can remember, people have always reacted to my eclectic personal style… It was up to me how I would interpret that.†says 25 year old fashionista, Deon “DUS†Smith. A Kentucky native, Deon “DUS†Smith was intrigued by fashion from a very young age. Smith has altered and redesigned clothing to fit her lifestyle and satisfy her flair for fashion since her early teens.Inspired by top fashion designers Betsy Johnson and Chanel, Smith decided to take her love for fashion one step further. In 2002, she moved to Atlanta Georgia to pursue higher learning in the fashion industry. Graduating with a degree in fashion design, Smith launched her first line in the spring of 2005.The DUS C O L L E C T I O N develops and produces a distinctive line of contemporary women's apparel and accessories. Having discovered a demographic that was neither junior nor bridge, Smith aimed to break the mold by offering stylish women distinctive and inspirational fashion bearing an unmistakable hint of sensuality. The concept stuck and DUS reaped early success.The first of her kind, Smith's over the top personal style radiates through the DUS C O L L E C T I O N. Editorial credit and features in magazines such as Upscale, Black Men's, and Sophisticated Hair represents the diversity of her lifestyle brand. Her lavish designs are worn and sought by elite clientele and have graced the runways of countless fashion shows. The DUS C O L L E C T I O N has been worn by R & B sensation Ciara and renown actress Vivica A. Fox. Influential photographers Kevin Stewart and Leo Marshall have been called upon to shoot the DUS C O L L E C T I O N lifestyle ad campaigns.The DUS C O L L E C T I O N is currently sold in 2 exclusive Atlanta specialty boutiques including ENVY Clothing & Shoes and KLIMAXATION Boutique.
