About Me
THE COMPANY
Azucar Marketing Company is a strategic marketing and public relations agency based in Houston, TX. We provide marketing services which bridge the great divide that exists between entertainment properties and the corporate world thereby building brand equity. Our areas of expertise are as follows:
Strategic Marketing
Azucar approaches every project as a unique opportunity to help an organization/project/entertainment property achieve its true potential by way of understanding itself, each member of its target markets, the marketplace within which it competes and the unlimited possibilities that will arise when we align strategy, culture and communications. The keys are information gathering, collaboration, implementation, execution and measurement. We utilize our experience, contacts and relevant data to create outside the box strategic partnerships that build solid brands and generate revenue for our clients.
Visual Marketing
All of our clients benefit from our unique ability to mine their organization€™s subtlest nuances and transform them into visual representations of their overall message that has a positive impact on the target market. From graphic design to web design, we are able to connect our clients with a talented and diverse group of visual artists to deliver powerful presentation pieces that speak directly to our clients€™ target audience.
Public and Community Relations
Media Training, personal shopping, image consulting and business etiquette services all meet in the middle to prepare any individual to move into the spotlight. We work with the media to create buzz and editorial excitement about our clients. We are also experts at identifying methods of creating goodwill within the community for our clients.
Media Buying/Planning
We develop and manage effective advertising schedules to ensure maximum exposure for our clients.
Event Planning/Management
This area of our company is where each of the services we provide combines into an experiential representation of an entire strategy. Our events are unique and inspire repeat consumption. We seamlessly design and execute memorable events and breathe life into your message in a manner that allows you to interact with your key constituencies.
Being able to successfully achieve the goals of our clients has allowed Azucar Marketing Company to remain in business for over seven years, and allow us to retain a strong client base.
Azúcar has carved out a viable niche by remaining current, setting trends and stretching marketing boundaries beyond conventional limits. Enhancing the image, visibility and credibility of your project is how we strengthen your core enhancing what you do from the inside out.
THE CREATOR..THE MIND BEHIND IT ALL
Nicole Murray, CEO
In a world where business success is defined by one€™s ability to forecast marketplace trends, there is only room for visionary thinkers with a view towards expanding the reach of a given idea. Azúcar€™s CEO, Nicole Murray, has dedicated her career innovating change and creating new opportunities for each of her clients. Ms. Murray is an accomplished marketing professional bringing more than 14 years of business experience to the consultancy. Prior to launching Azucar Marketing Company she directed her energies to mastering the difficult skills and concepts that are vital in this industry. This time spent honing her talent to infiltrate markets and create new market trends enabled her to have the courage and faith to truly launch Azucar with success in mind.
Ms. Murray is also an accomplished writer having interviewed such individuals as prolific author and screenwriter, Anne Rice; television host, Debra Duncan; entertainment stylist, Dion Perroneau and jewelry mogul, Liz Palacios. Nicole has appeared as a guest on many television programs including the Oprah Winfrey show.
The impeccable reputation of Nicole Murray not only with her clients, but also amongst her peers, has opened many doors for her and consistently offers her the opportunity to be apart many groundbreaking projects. Most recently Nicole has been retained to develop the curriculum for an Entertainment Marketing Certification program for Houston Community College, the first of its kind.
Throughout the course of her career, Ms. Murray, has worked on various types of projects, being entrusted by each of her clients to develop their brand and achieve desired results. Azúcar Marketing boasts a very diverse and unique client roster, servicing both national and international accounts. The company has had the distinct honor of managing some exciting and complex projects for top notch clientele in the corporate, sports and entertainment sectors
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