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PLAN C returns with their sophomore album, "VOLAR" . A vibrant tapestry of World-Latin-Fusion that explores Latin American, Asian, African and North American rhythms and lyrics and blends them all into a spiritual journey through the collective human experience.
In 2002, PLAN C joined Toronto's collective musical consciousness and quickly found themselves ascending to become one of the most recognized and appreciated musical collectives in the city. Like a breath of fresh spring air, PLAN C broke Toronto's musical winter with their own combination of globally inspired grooves and street smart bravado. Their 2004 debut release, 'Tercer Mundo', took them to the top of many World and Latin music charts at the most popular university radio stations in Toronto, Montreal, London, Hamilton and Guelph and soon they would be playing to fans in some of the hottest clubs across the province.
With a powerful buzz behind them, PLAN C was taken out of the clubs and onto internationally recognized stages across the province for a series of electrifying performances at some of the most important music festivals in the country, including: a number of performances at the Distillery Jazz Festival, the Toronto Street Festival, several appearances at Harbourfront Centre's Ritmo Y Color and Extravaganza Festival, London's La Fiesta Del Sol Festival and the Montreal Jazz Festival.
PLAN C capped-off these incredible years of performances with a series of exciting nominations for awards including: Best Song 2004/2005 and Best Group of the year by The Canadian Latin Industry Awards 2005 (TorontoHispano.com), Best Latin Fusion Album of the year by the SHOCK Awards 2005 (Shock Magazine, Bogota, Colombia), Favorite Indie Latin Alternative Group at the 2005 Canadian Independent Music Awards (CMW), Latin American Achievement Awards - PREMIOS SOMOS 2004 and 2005 - Talent of the year and a win for Favorite Indie Latin Alternative Group at the 2004 Canadian Independent Music Awards.
Following such an incredible debut, PLAN C decided to take a year to focus on their sound. Made up of a large collective of international musicians, many of Plan C's disciples left Canada to individually seek out a new musical perspective by looking for the roots of their own cultures in their homeland. Eventually, Plan C regrouped with suitcases full of ideas and a fresh perspective on our global village. The group immediately crowded their recording space and began to share their travel stories.
Stories and life experiences became songs and the outcome of their journeys has been captured on the exciting new sophomore album 'Volar', a more mature musical journey through the Latin Diaspora that doesn't shy away from a necessary conscious message. The rhythms reflect new paths blazed into Afro-Beat, Cumbia and Jazz as voices chant for Peace and Justice. With 'Volar', PLAN C gives a vision of the world from the Latino perspective, an experience wrought with neo-colonialism, illegal wars, exploitation of the poor and weak, and yet Latin America remains full of life, full of hope and still standing after so many storms, definitely a powerful example of how culture can save us from ourselves. 'Volar' represents hope in the face of immense opposition; it represents how the music can take you to new heights when you're feeling so low.
All of Plan C's early achievements have put them on par with such groups as: Yerba Buena (USA), Manu Chao (FRANCE), Ozomatli (USA), Sargento Garcia (France), Ojos de Brujo (Spain), Macaco (Spain) and SideStepper (Colombia) - making them Canada's answer to the World-Latin-Fusion movement. PLAN C has helped shape Canada's idea of what Latin music should sound like and has been a pioneer and leader in the Latino Community, encouraging others to look outside their own environment for inspiration so that they too may be able to take bigger musical risks.
They've already taken the first big steps and now PLAN C is prepared to take their savoury mix of Latin Soul and World Funk onto the dance floor once again, this time bringing a little hope and a whole lot of passion to the people.