New Ridaz, formally known as N.B.Ridaz, NastyBoy Klick, is burning a permanent mark in hip-hop, leaving behind a blazing heat wave of booming bass beats, melodic hooks and street knowledge -La Rasa style.
Representing the southwest M.C. Magic, Dos, and Zig-Zag are cultivating a sound all their own. A collaboration of smooth, yet hard-hitting bass lines make it hard to put a label on their unique style.
N.B. Ridaz refer to their genre of music as LHP, Latin Hip Pop, containing elements of hip-hop, R&B and pop, with a twist of Latin flavor.
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The Arizona natives are used to the heat and their blazing sound is spreading like wild fire. The group first released Tha 1st Chapter in 1997 on the independent label NastyBoy Records birthed the first single Down for yours, featuring the late, great, Roger Troutman. This single landed a deal with Glass/Mercury Records and peaked at ..10 on the Billboards rap singles chart.
N.B. Ridaz progressed from newcomers to established artists after switching to Upstairs Records and releasing their second album The Second Coming. The first single I know You Want Me, featuring Ce Ce Peniston, flooded airwaves and captured the perfect balance of a mesmerizing love poem mixed with a soulful ballad.
And now heading up CD ..3 titled INVASION is the hot release Runaway featuring Angelina. This CD is loaded with that signature sound along with their strong lyrical content that proves
N.B. Ridaz is defiantly back and blazing baby.
