pitchfork

While it’s no secret music and fashion have gone hand in hand long before even the days of be-bop, one must look with a discriminating eye when examining the differences between clothing inspired straight from the fresh, vibrant culture of underground music and the mainstream’s attempts to mimic this kind of authenticity.In 2003, three longtime friends, Mike, LDEE, and Warren, were thinking about putting together a business that not only reflected their camaraderie, but also their passion for music and the lifestyle that runs in synchronicity with it. Facing the same aforementioned conundrum, these New York natives decided to start a clothing line that represents both their stylistic and artistic interests and, like a mirror, would reflect what was happening within underground music today.What they came up with was Pitchfork New York Hardwear– one of the fastest growing clothing lines affiliated with underground scene.As 2008 shifts into high gear, Pitchfork has become one of the most sought after brands of street wear and underground music inspired clothing to grace store shelves in quite some time.So, how did this company establish such an esteemed reputation so quickly? The answer is actually quite simple.According to Mike, “We wanted to come out with a product that people from the music scene and our lives could relate to.”Underground music fans with a penchant for fashion have taken notice of Pitchfork’s clothing line ever since it began its operation only a couple short years ago. Originally focusing on the creation of t-shirts, hoodies and hats, Pitchfork has rapidly expanded its horizons, as well as its product line—all of which reflect the authentic flavor music fans continually clamor over.“We create styles that we would wear ourselves and I think that says something about the validity of our company,” Mike affirms.While Pitchfork’s primary goals have remained the same, the company takes pride in its steady growth and constant refinement, which have helped turn heads and improve sales on a continual basis.“Our goal for 2008 is to come out with more intricate designs and more products,” Mike says. “We want to produce items that will fit into different lifestyles. Our main goal is to grow—we have no limitations.”As Pitchfork continues to evolve, look for the company to remain firmly entrenched in the roots of its inspiration in the first place: underground music—a sure sign that these trend setters are focused on authenticity.Look for the fresh 2008 Pitchfork clothing designs today available at pitchforkny.com with more to hit the streets soon!