Razaware was founded by a group of Raza in 2006 that were concerned by the limited apparel options and accessories catering to their beliefs and attitudes. The discrimination and exploitation that many of us have felt is systemic and a persistent struggle. The continuation of The Movement requires propagation of our heritage, our struggles, and our goals for social justice and equality. Razaware wants to promote social, political and cultural awareness to and about Raza through our merchandise.
Our vision is to be the largest provider of quality products that encourage education, unity, self-identity, cultural pride, and a social conscious. Our vision continues with the creation of a non-profit foundation that will offer support to various Raza programs and, ultimately, our own school and curricula.If you've been searching for apparel that is not only image conscious, but politically and socially conscious then you have found the right site. Razaware wants to promote social, political and cultural awareness to and about Raza through our merchandise. We’ve fashioned the phrase, “Cultural Awearness†to represent these ideals. We think of the T-shirt as a walking canvas that is worn by youth and adults alike. With this canvas we will educate the masses about Raza issues.
