Travis K. - Reflections

Travis K
“I play a wide range,” says Travis K. “A lot of country, pop, easy listening, blues and soft rock.” Travis K’s music covers an impressive range of flavors but the one common factor flowing through all his songs is high quality. Melodies weave around rhythms and tighten into a finely woven texture of musical pleasure. Travis K’s music never fails to be engaging, personable and distinct.
Meaning on Both Ends
The beauty of music, for Travis K, is the unique way it allows artist and fan to be tied to each other. Whatever notion lies behind a song, the listener can always walk away with his own personal interpretation. The song is the uniting factor but the people on both end of the creative process – creator and consumer – can hold their own specific feelings. “Music has always made me feel connected. One song can have so many meanings. It’s gratifying to know that each song plays a certain role in every listener’s life.”
Understanding
While Travis K acknowledges that it’s important to write songs that stem from personal experience, he also firmly believes that you don’t have to limit yourself to that as an artist. All specific circumstances share a universal human element – emotion. And if an artist is intelligent and perceptive, he can tap into that emotion and create a song to which people can relate, whether or not the artist has been there, done that himself. Travis K is a master of creating songs people can tune into. “One thing that I’ve always kept in mind is that you don’t have to live a song in order to sing a song. You just need to know that someone out there can relate to it. There is a lot more to the craft than words and music.” And Travis K is a master of this sublime layer of music’s potency, that which extends beyond mere melody and lyrics. It’s there in the undercurrent, calling to the listener, beckoning …
Eclecticism
Travis K’s music is marked by eclecticism, his songwriting moving freely among styles and mastering them all. “For as long as I can remember, my musical tastes have varied.” Travis K has also found that keeping an open ear translates into writing solid music. “I have found that the greatest inspiration for writing stems from listening. Not music, in particular, but your surroundings. Listening to any given conversation can trigger countless ideas for songs. I have always kept an ear out for anything worth writing.”
The Artist at Work
Travis K started early, cutting his first album at the age of 16. He’s kept coming back since then. In fact, Travis K is spending time in the studio currently as he works on a new release. “At this moment, I am primarily focused on recording. And, as always, I am in the process of writing.” Travis K is eyeing a summertime release for his new music, a CD titled “A Flight Through the Mist,” an instrumental work to be heralded under the artist name Dov. Travis K is currently working with A&R Select, the leading independent A&R firm in Hollywood, CA.
Review
“Travis K is a real jewel, carrying the listener through a variety of flavors and maintaining interest no matter what the genre.” – A&R Select