red star inc marketing, publicity and production in the Urban Latino market. organic in building a network of resources mainstream and grassroot, red star seeds the growth and nurturing career of artists using relationships built with DJs, radio stations, program directors, club and event promoters, publications, media, press and tastemakers of the reggaeton/Latin hip hop genre in key cities Puerto Rico, Miami, NY, Orlando, LA, Las Vegas and San Francisco.
red star understands the value in marketing and promoting a product, whether its people, music, culture, or a way of life. more importantly, it identifies with the needs and methods to reach the community in order to make your product successful!
* Publicity & Sponsorship . Latin Urban Mix, the first Latin mixshow
* Publicity & Media Control . Hennessy stage Calle Ocho 06
* Source Latino launch event . Crobar Miami
* Marketing & Public Relations . Universal Music Latino . Guitian Brothers Music . Roc La Familia . Guatauba Productions EMI Latin
* Previous management of Frankie Needles . The Roof mun2/Telemundo/NBC . Bad Boy Latino
* Production Coordinator . Frankie Needles Latinos Stand Up dvd (Universal)
lise reynoso . ceo
Latina passionately driven to market and promote Urban Latino culture
~ Hunter College, NYC . Film and Media / Latin American and Caribbean Music ~
* Media Director . SlamBush, national political hip hop competition and political action committee . strategized media coverage of local events in sponsored cities and National Championship in Miami
* National Brand Marketing . GTM, guerilla tactics marketing servicing Arnold Worldwide, Verizon Wireless, Adidas, Truth (anti-tobacco campaign), Timberland, Center for Constitutional Rights . managed street marketing and focus groups throughout United States
* Event Production . Soul Underground, live event production . coordinated events and worked with artists, implemented market strategies, event marketing and production, media promotions, entertainment marketing, and trend spotting in urban and multicultural markets