There was a boy.
There was a rabbit.
The rabbit died.
The boy has grown.
This rabbit was no ordinary beast. Mr. Wood had a life like no other. After it perished of causes unknown to human minds, its vile soul reached out for the one thing that it knew best: the boy who listened when no one else would. He made his way into the young man's mind - corrupting him and chewing his innards, moulding him into something different; something out of the ordinary. Something terrible and twisted ... his minion. Through him and the other underlings, Mr. Wood will reach you all. He will make you all listen.
I are minion. You are minion. He is real.