People who want to look at pictures, and people who use publicity images, like Performers, Musicians, Models, Mages, Warriors and Super Heros...
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"It seems very pretty," she said when she had finished it, "but it's rather hard to understand!" (You see she didn't like to confess even to herself, that she couldn't make it out at all.) "Somehow it seems to fill my head with ideas--only I don't exactly know what they are! However, somebody killed something: that's clear, at any rate---"
--Alice
"No, she can't turn cream into butter. But she can make a lion look like a manticore to eyes that want to see a manticore. Just as she'd put a false horn on a real unicorn to make them see the unicorn. ...I know you. If I were blind I would know who you are."
--Schmendrick