a z a l e a profile picture

a z a l e a

'Fashion is a form of ugliness so intolerable that we have to alter it every six months' - Oscar Wil

About Me

Azalea was started by two fashion fanatic Cornell girls with a shared obsession for the runway and sale racks. With an eye for design, Corina was supposed to be an architect, while Catherine's knack for customer service sped her through the hotel management fast track. Having never met at school, they were introduced by a mutual friend in San Francisco. It was love at first sight."I love your jeans!" "I love your jacket!" "Oh my God where'd you get that handbag?!" "I want that necklace!"And so on.With a common eye for good style, the new best-friends-forever ditched their career paths for a dream. They opened Azalea Boutique in 2003 on a mission to offer the best selection and the best service. Expect to find your favorite brands and new labels you’ve never heard of before on the same shelf. The full-service Azalea experience includes jewelry, beauty care, in-store nail salon, and a staff of stylists that can’t wait to show you new ways to wear it all.Corina and Catherine travel the world to handpick the latest creations from the hottest designers, turning over every nook and cranny along the way looking for hidden gems and the next trends.Come see what they have in store for you this season!Visit us online at www.azaleasf.com

My Interests

1921 JEANS, A.P.C., AG JEANS, ALLEGRI, ARTFUL DODGER, BAXTER of CALIFORNIA, BATALLION, BORNE, BREAD DENIM, BORNE, BROWN SOUND, CHEAP MONDAY, CHIP & PEPPER DENIM, CINDY LEE, CIRCADIAN STUDIOS, COREY LYNN CALTER, CORPUS, DANI, DENIMBIRDS, DIESEL, DEL FORTE
DENISE HEFFERNAN, DOLCE VITA, EARNEST SEWN, EDUN, ENGLISH LAUNDRY, EVISU, FARYLROBIN, FASHION TAPE, FIFTY24SF, FRANNY, FREMONT, GRACE SUN, GRN APPLE TREE, GREY ANT, HABITUAL, HAMADI, HARAJUKU LOVERS, HARKHAM, HEAVY ROTATION, HELMUT LANG, J BRAND, J. FOLD, J. LINDEBERG, JL SPORTSWEAR, JC-US LONDON, JOES JEANS, JOSH PODOLL
JEFFREY CAMPBELL, JENNIFER TUTON, JOHN VARVATOS, JULIE BROWN, JUNK DE LUXE, JUNK FOOD, KAROO MARK EISEN, KASIL, KATHARINE SISE, KIMBERLY SAYER, KISER, KORRES, KV5, LA MADE, LAUNDRESS, LIP FUSHION, LOOMSTATE DENIM, LOOMSTATE TEES, LOVE FROM YA-YA
MELTIN' POT, MK2K, MIKE and CHRIS, MILLY, MONOTYPE, MYNK, NATURE GIRL, NANUSHKA, NORMA KAMALI FOR EVERLAST, NUDIE JEANS, NOOKA, ORIGINAL PENGUIN, ORTHODOX, PAIGE DENIM, PANDA SNACK, PLENTY BY TRACY REESE, POLECI, PUELLA, RACHEL PALLY, REN SKINCARE, ROKARA, ROGUES GALLERY, RXMANCE, SAINT AUGUSTINE ACADEMY, SAINT GRACE, SALT, SAM FLORES, SANCTUARY, SASS and BIDE DENIM, SCO, SCRAPBOOK, SEE BY CHLOE
SHARPS, SIWY DENIM, SKYN ICELAND, SODA BLU, SOIA and KYO, SONIA RYKIEL, SPITFIRE SUNGLASSES, STEM, STEWART + BROWN, SWEET and TOXIC, SWEETEES, SYLVIA BY SYLVIA TU, TANKFARM, TART, TAKEL, TED BAKER, THEORY, THI, TOKIDOKI, TOMS, TOPLESS TEES, T-COUNTY, TRACI MOYO, TROVATA, TRUE RELIGION, TWINKLE, UPPERCUT, UPPER PLAYGROUND, UMBRO BY KIM JONES, VELVET, VINCE, WRANGLER 47, LOVE FROM YA-YA, Z BRAND
COMING SOON... REBECCA MINKOFF, BOYY BAGS, KSUBI, RACHEL COMEY, OPENING CEREMONY, UNITED BAMBOO, ALEXANDRE HERCHOVITCH, F-TROUPE, CHEAP MONDAY clothing, ACNE JEANS, FILLIPA K, NICHOLAS K, MADISON MARCUS AND MORE!

I'd like to meet:

All those who have a love for fashion, want to spice up their wardrobe, or anyone who just wants expert advice. Please come by our store in Hayes Valley: 411 Hayes Street, San Francisco, CA 94102(Corner of Hayes and Gough). We look forward to meeting you!

Read our stellar artical in
New York Magazine's "Best Bets Daily"
http://newyorkmetro.com/shopping/bestbets/friday/20295/ !View All Friends | View Blog | Add Comment

www.azaleasf.com

SATURDAY, SEPTEMBER 15th --

We're having an ACNE JEANS Trunk Show in-store on the 15th,
from 12-6PM. Come in for champagne, wine,
and 15% OFF all ACNE JEANS purchases!

SATURDAY, JUNE 30th --

Music:

OM RECORDS QUANNUM RECORDS

Movies:

DEVIL WEARS PRADA FACTORY GIRL

Television:

THE HILLS PROJECT RUNWAY THE AGENCY

Books:

Elle V i-D Marie Claire indie Dazed & Confused W Paper

Heroes:

Catherine & Corina! Ginno Rachel C. Rachel H. & Nyssa

My Blog

James Perse Trunk Show, June 30th, 12-6pm

Greetings to All, Azalea Boutique is inviting you and your friends to their James Perse Trunk Show on June 30th from 12-6pm. Get 10% off all James Perse purchases on the day of and if you spend $15...
Posted by a z a l e a on Thu, 14 Jun 2007 08:21:00 PST

Vote for your favorite...

email [email protected] your vote! Keep in mind the top 5 will be chosen for limitededition print runs to be sold in store and online. Here are the top 8 designssubmitted. All proceeds will be donat...
Posted by a z a l e a on Fri, 13 Apr 2007 04:31:00 PST

NEW ARRIVALS 4/11!

Corey Lynn Calter | Jennifer Tuton | Line | Nanushka | Panda Snack | See by Chloe | Tart | Trovata | Wrangler 47 Artful Dodger | Caste | GR...
Posted by a z a l e a on Fri, 13 Apr 2007 04:36:00 PST

THE BARGAIN BIN!

Check out THE BARGAIN BIN!http://www.azaleaonline.com/bargainbin.html...
Posted by a z a l e a on Fri, 13 Apr 2007 05:01:00 PST

Kasil Trunk Show (Sat., March 10th)

Alright, time for another trunk show, and this time it's with designer David Lim and his crew from Kasil Jeans:See you guys there!...
Posted by a z a l e a on Fri, 09 Mar 2007 01:38:00 PST

FREE CHEAP MONDAY JEANS!

This month's sweepstake over at Denimology.co.uk is for a pair of Cheap Monday jeans from yours truly.Head on over to http://www.denimology.co.uk/competition/ to enter now.Bonne chance everyone!...
Posted by a z a l e a on Fri, 09 Mar 2007 12:13:00 PST

NEW CLOTHES! 3/1 Grace Sun, Corpus, Rogues Gallery, and more!

Plenty of NEW ARRIVALS for March, with more on its way!Some new brands of mention:  Grace Sun & Lewis ChoAnd here are some picks from yours truly for the first week of March:1.)  Grace S...
Posted by a z a l e a on Mon, 05 Mar 2007 10:46:00 PST

NEW ARRIVALS FOR EVERYONE -- FEB 22nd

Hey everyone, we've received tons of new items and wanted to take the time to share them with you. Personally, these are some pieces I think you should check out:1.)  A.P.C. robe man ballons 2.)...
Posted by a z a l e a on Wed, 21 Feb 2007 12:08:00 PST

Loomstate Trunk Show at Azalea Boutique

Hey guys, Saturday March 3rd we're having a Loomstate trunk show at our boutique in Hayes Valley, SF.  Come by from 12-6pm!....Come in and enjoy refreshments from our neighbors--see you there!...
Posted by a z a l e a on Wed, 21 Feb 2007 12:31:00 PST

Need opinions from Stylists?

Hey guys,If ever you feel you need some advice about clothing or want some fashion tips in general, head on over to AzaleaOnline.com for our STYLE CHAT!We have stylists on board to help you out with a...
Posted by a z a l e a on Fri, 16 Feb 2007 12:08:00 PST