Fundamental Management

Fundamental is a forward thinking, outside-the box, creative, management and consultation company. Our function is providing focus and direction to the careers of our artists. We take an aggressive stance of “whatever it takes” to ensure “wins” for our clients. Our artists rest assured that their best interests are being looked after. We have a track record of going above and beyond to satisfy their needs.The small size of the company and roster ensures that each client is given the attention they deserve and require. Each artist on the roster is distinct and a decision to manage the artist is made based on the quality of their music, their work ethic and their star potential. Fundamental believes in the concept of quality over quantity.We pride ourselves in creating opportunities where none exist. Fundamental has been instrumental in landing artists in television, radio and print commercials. We have secured sponsorships with Fortune 500 companies and established working relationships with many companies across several industries globally.Fundamental artists have performed on almost every continent on this rock we call planet earth. Our relationships with booking agents, radio stations, venues and promoters is extensive. We have established links internationally that we utilize for our artists. Our global outlook ensures that our artists are exposed to a wider audience. We are well aware that the world is bigger than just North America.The quality of the music Fundamental artists make speaks for itself. The music is featured on outlets like MTV, Much Music, VH1, and Soul Train to name a few. Fundamental artists have been asked to work with industry heavyweights from around the world like Busta Rhymes, No Doubt, Texas, Sean Paul, The Neptunes, Timbaland and countless others. The strength of the Fundamental artist’s music drives the grassroots word-of-mouth movement spreading about their works.Fundamental is, by definition, a new company. Our newness affords us the ability to do things the way we think they should be done, not the way that everyone else is doing it. We bring a fresh perspective to management. The music industry is in a period of change. We welcome change and the many challenges it brings. We think outside of the box. Always have and always will!We put our clients first! “Whatever it takes” is not just a saying, it is how we operate. We give 150% for our artists and they feel it. We are not successful if our artists are not successful…period! We’re trying to win. Pardon the cliché, but winning is Fundamental!